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Children belonging to cross section of India's population are consuming junk or ultra-processed food and it is a well-established that most of these foods contain salt, fat and sugar several times higher than the recommended threshold. Regulatory steps such as nutrition thresholds that make it mandatory for the industry to reformulate and make their food products healthier, at par with global and scientific standards, will go a long way in preventing an obesity or diabetes epidemic

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Studies have found that in India, urban and rural households, 53% of children consume salted packaged food such as chips and instant noodles, and 56% consume sweet packaged food such as chocolates and ice cream and 49% of children consumed sugar-sweetened packaged beverages at an average of over twice a week.